“Primary” information is that which is obtained first-hand . . . straight “from the horse’s mouth” or direct from the source.
This is the information you derive and capture from conversations with customer representatives, user group members and other stakeholders. It’s your direct observations and insights.
“Secondary” information is that which you source already formed, published or otherwise documented – “ready packaged”, so to speak. It’s the policy documents, the website content, the white papers, the media coverage, the consultant’s reports (i.e. if not commissioned by you).
Make extensive use of both. It is usually best to precede your primary information endeavours with collection of secondary information. This provides an informed starting point and allows you to ask quality questions of your customer.
