- Does your proposal or submission demonstrate an in-depth understanding of the prospect’s world?
- Does it demonstrate that deep, multii-faceted, multi-source research was done into the (e.g. historical/political) backdrop of the procurement?
- Is your proposal or submission genuinely client-focused, framing all information about the bidder in the context of the client’s interest?
- Is your submission bold and confident in its articulation of its conclusions, but stop well short of arrogance?
- Is it authoritative yet not condescending?
- Does it demonstrate/substantiate all of its claims?
Is Your Proposal Genuinely Compelling? A Macro-Level Checklist.
