July16 , 2026

10-Second Tip: Strategists, Water Your Brain

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As part of their functioning processes, your brain and nervous system send out electrical signals.

In fact, scientists estimate that your brain gives off about the same amount of electricity as a 60-watt light bulb.

Thus, water is a critical compound for your brain:  it helps to ensure the adequate functioning of those electrical processes.

So there’s good reason for those of us working in the sharp end of the bidding process – i.e. bid strategy – to ensure we heed the conventional health maintenance advice to:

“Drink two litres of water a day.”

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