January14 , 2026

A Macro-Level Strategic Checklist:

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  • Whether you’re a seasoned bid writer

or a newbie, plan your work and stick

to your plan.

  • Check your “facts”.
  • Make sure your first paragraph – as

the “introduction” to your piece –

is strong, punchy and provides a

compelling entry point to the rest of

your material.

  • Draw out the project-specific or contract-specific

relevance and meaning of anything

you write. Don’t leave it to the

evaluators to connect the dots.

  • Ensure you’ve communicated the

benefits associated with the features

of your technology or service (not just

the features).

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