Let’s lift the lid on some of the key traits that characterise weak or poor submissions.
Bad bids, she writes, will typically:
- Be bereft of independent thinking, often replicating chunks of the prospect’s own EOI or RFP documentation;
- Demonstrate a strong self-focus;
- Lack a clear central strategy;
- Be template-based;
- Lack precision and detail;
- Display an arrogant or condescending tone;
- Make empty claims with no proof points;
- Waffle or use lofty/trendy language to smoke over a lack of substance.
