Many bid and other categories of business writer make the mistake of linking an action with a company e.g. Bardwell Controls will install the new security system.
This is both grammatically incorrect and unproductively impersonal.
Who at Bardwell Controls will install the new security system?
Remembering the fact that people (not companies) perform actions, and that people prefer to deal with other people rather than faceless corporations, is always a good move when you’re writing proposals.
