Jordan Kelly

195 POSTS

When to Press the Emotion Button & When to Press the Logic Button

It's commonly assumed by bid teams that emotion has...

Ensuring Against A Disjointed Collection of Submission Sections

Have you, as strategy lead, read each section...

Why You Should Take Cultural Alignment – and Misalignment – Seriously

One of the less tangible, less immediately "visible" reasons...

Thinking from the Client’s Head: The Starting Point of Meaningful Differentiation

Prominent social commentator of the Victorian era, John Ruskin,...
spot_img

Popular

7 Signs of Weakness in Bid Leadership

abc abc abc abc abc

Dummy title

Lorem Ipsum is simply dummy text of the printing...

Transport Operators Have A Dire Need to Differentiate

For years, the booming Western Australian economy – in...

De-Commoditisation: A Smart Strategy for the Smaller Operator

In my last column I stressed the importance of...