Jordan Kelly

195 POSTS

When to Press the Emotion Button & When to Press the Logic Button

It's commonly assumed by bid teams that emotion has...

Why Detailed Documentation of Client Transmissions Is Critical

Unbeknownst to most of my clientele, I once completed...

Ensuring Against A Disjointed Collection of Submission Sections

Have you, as strategy lead, read each section...

Are You Ready for Your Section Authors to Start Writing?

Have you produced a comprehensive, high-readability strategy document?   ...

The Fundamental Difference Between Tactics and Strategy

“Strategy” and “tactics” are often viewed as synonymous, used...
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7 Signs of Weakness in Bid Leadership

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Lorem Ipsum is simply dummy text of the printing...

Transport Operators Have A Dire Need to Differentiate

For years, the booming Western Australian economy – in...

De-Commoditisation: A Smart Strategy for the Smaller Operator

In my last column I stressed the importance of...