Industry-Specific

Dealing With Tech Specs for the Non-Tech Evaluator

1)  Place the primary focus on what the product does or...

Before You Let the Tech-Heads Loose on Your Clients . . . Do They Speak in Geek or English?

Let me share with you a memorable communique I received several...

Are You A (Genuine) Solution Provideror A Software Spruiker?

"You've proposed a 'sledgehammer' solution and we are a 'walnut' customer." Feedback...

Facilities Management in the Mining Sector

If you're a provider of facilities management, accommodation or related services...
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7 Signs of Weakness in Bid Leadership

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Transport Operators Have A Dire Need to Differentiate

For years, the booming Western Australian economy – in...

De-Commoditisation: A Smart Strategy for the Smaller Operator

In my last column I stressed the importance of...