Bid Strategy

Thinking from the Client’s Head: The Starting Point of Meaningful Differentiation

Prominent social commentator of the Victorian era, John Ruskin, famously observed:...

Don’t Let Your Language Compromise Your Credibility

“You have to think for yourself. It always amazes me how...

Why You Should Take Cultural Alignment – and Misalignment – Seriously

One of the less tangible, less immediately "visible" reasons for the...

How to Move to A New Level of Bidding Smarts

If you lead a B2B organisation that bids forhigh-value contracts -...

10-Second Tip: Strategists, Water Your Brain

As part of their functioning processes, your brain and nervous system...
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7 Signs of Weakness in Bid Leadership

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Transport Operators Have A Dire Need to Differentiate

For years, the booming Western Australian economy – in...

De-Commoditisation: A Smart Strategy for the Smaller Operator

In my last column I stressed the importance of...